The success of a company will depend on its reputation, no matter what product or service it offers. When a company is known for its attention to detail, for having integrity and genuinely caring about their customers they will always do better than someone that cannot be trusted. Yes, a business can find ways to falsely boost their name and dishonest people can malign upstanding companies, but the results of these actions are always short-lived because the customer will decide who to trust based on the previous experiences they have had.
Hampton Creek’s reputation is built on the efforts of the entire team to have a company with a purpose. As a food manufacturer, they must always be committed to producing food that people want and enjoy. This is enough for many in the food industry, but it was not enough for the people behind the scenes at Hampton Creek. In addition to creating a delicious line of foods, they wanted to do much more. They wanted to make those foods from ingredients that were sustainable because the growing population of the world is making that a necessity. They wanted to develop a line of foods that people with restricted diets could eat. This included those suffering from health issues like Celiac Disease or with sensitivity to soy. They wanted something vegan, for its sustainability, but also because it is a healthy way of eating.
It is not easy to do something entirely different from what people are accustomed to seeing. This uniqueness caused some difficulties for the company and its reputation when their vegan mayonnaise, Just Mayo, hit the shelves. However, the complaints and confusion that might have otherwise damaged a less professional business did not slow them down. Instead, they continued their research and crafted their products. Consumers tried the products and discovered they were everything the company had promised. They continued to sample the new releases from the company and became dedicated fans because they were providing the high-quality, healthy foods they had promised.
This is how a reputable company thrives and keeps their reputation positive. Any company or individual entrepreneur that believes in what they are doing and is not swayed by what competitors and critics tell them will succeed. It takes an honest product from an equally honest company to develop a great reputation over time.